Boston News Cafe
Equity Office needed to update its corporate café at 28 State Street. The project was a collaborative effort to assist an underperforming operator and transform their image and brand to create a bright and energetic café. Working directly with the operator, a new identity/logo/signage and menu package was developed to give a hip edge to the café. Bright colors and sustainable materials were blended to create a clean and vibrant dining experience feathering fresh food for breakfast, lunch, and a coffee service. With a Parisian style café area overlooking the hustle and bustle of Faneuil Hall and an adjacent patio looking over City Hall plaza, Boston News Café is now the hub for casual and quick food in a contemporary energetic atmosphere.