CBT’s design for the Serrano transforms the outdated gilded era hotel design into a sleek, contemporary boutique hotel. With a strong black and white color palette, metal tables, and bold graphics, the crisp design is balanced with light wood wall panels, large mirrors, plush contemporary furniture, milk glass columns that are illuminated from within, and soft lighting from multiple sources to create a jewel like quality that is inviting and warm. The distinctive lobby will be a sought after destination for this ideally located hotel.

The design for the guestrooms takes the black and white concept a step further and incorporates plum tones in selected furniture, fixtures, and finishes. Shiny surfaces and floor to ceiling wall graphics are contrasted with a rich upholstered headboard, and soft goods and carpeting with fine textures and patterns.