One Rogers Street is a Class ‘A’ office building in a highly sought after of Cambridge. In today’s challenging commercial office leasing market, the building needed to better respond to the desires of the market-rate, and differentiate itself by infusing new energy reflective of its target demographic.

Despite its valuable location, One Rogers Street suffered from a confusing and unrecognizable entry experience with little signage or identity. CBT’s repositioning of the property began wtih a master plan to explore the building’s brand and its exterior and interior aesthetic to determine how it could be more responsive to the current market. A major solution to rebrand the building relocated the main entrance from Rogers Street to First Street. Rebranding also included a new logo and signage that encapsulates the spirit of the new brand - fresh, modern, green, and high-tech.

As a result of the rebranding and new identity of One Rogers, the owner was able to lease four floors to a strategically important tenant.