Ideas | January 22nd 2013

A Tailored Approach to Repositioning Projects of Any Size and Budget

By Haril Pandya AIA, LEED AP

In the past decade, building repositioning has become increasingly attractive to office building owners looking to retain existing and attract new tenants. Yet, in the world of repositioning, building upgrades are not one size fits all. Nor is the approach to repositioning as direct as “if you make it pretty, they will sign.” High value building repositioning demands a strategic approach in which the architects and owners work together to solve specific problems with a unique design response.

Through their distinct strategic approach, CBT has changed the process and the perception of building repositioning. Rather than treat a repositioning project as a fixed assignment—for example, “design a new lobby”—CBT searches for the deeper reasons that prompted the call for change. This quest provides a complete picture of why the particular repositioning, or in some cases re-branding, needs to occur. CBT thus provides owners with a range of inventive options to ensure the success of their repositioning project.

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